Principles of Personal Data Processing

Everyone in our company considers personal information to be very sensitive information and we treat it accordingly. Please read how we approach privacy. If you do not agree with any point or have any questions, please contact us.

Privacy Manager

The personal data controller is:

Kafkova 16
160 00 Prague 6
Czech Republic

Tel .: +420 222 744 111

Reg. ID: 28186575
VAT ID: CZ28186575

Registered at the Municipal Court in Prague, Section B, Insert 12635

Contact person responsible for personal data protection:

Pavel Hofman
Phone: +420 222 744 111 (10:00-18:00)

Processing Purposes

We process your personal information for the following purposes:

  • Order fulfillment
  • Complaint handling
  • Answer your questions to our contact center
  • Targeted offer of our services and goods
  • Marketing events

Scope of data processed

We only process the data we need to offer you quality goods and services.

  • Name, surname
  • Address for shipping the ordered goods
  • Billing address
  • Phone number
  • Email address
  • Purchase history
  • Web History
  • History of email campaign activities

Recipients of personal data

We carefully protect your personal information and do not sell it ! We use quality third-party tools to offer you the best, most tailored content. These tools process some of your personal data - but solely for the purpose of targeted contact or to improve the quality of our services. They are listed in the table below.

Typy překladů Přeložit text Zdrojový text 1578 / 5000 Výsledky překladu

Name Country Purpose of processing
US Web Behavior Analysis, Adwords Online Advertising
Seznam CZ Web Behavior Analysis
Česká pošta CZ Order shipping
Comgate CZ Online card payment


Personal retention period

We only process your personal data for as long as is necessary, which varies according to the purposes of the processing:

Purpose of processing Personal retention period
Order fulfillment Not more than 10 years from the end of the tax period in which the tax document was issued
Complaint handling No more than 5 years from the end of the complaint procedure
Contact Center Query No more than 60 days after the question is answered
Targeted offer of goods and services No more than 30 days after withdrawal of consent
Marketing Events No more than 30 days after withdrawal of consent


We use "cookies" for the functionality of our website, which are small data files stored on your computer's disk. We use cookies in order to keep your user logged in, process your order and also to better understand how our website is used and to be able to optimize it. For example, cookies can tell us if you have visited our website in the past or if you are a new visitor. The cookies we use do not store any personal data in the sense of these conditions, nor otherwise collect information enabling the identification of a specific person, except the IP address.

If you do not wish to accept cookies, you can in the settings of your internet browser all delete cookies from your computer's disk, block their reception and you can also set you to be notified of this fact before saving each individual file. However, with cookies disabled, it is not possible to log in to the password-protected sections, add goods to our e-shop and make a purchase, the site can only be viewed. For more information, see the chapter on cookies in the help of your internet browser:

Cookies for online advertising

Our company collects information about your use of our site through cookies for marketing purposes. We will use the information we collect to analyze your behavior on our website and also to display specific advertisements for some of our products. We believe this feature is useful to you because we'll only show you ads or content that match your interests.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). For complete information about the processing of your personal information, please visit: .com / analytics / answer / 6004245

Your rights

Your personal information is sensitive information and you have the right to know how we handle it. Feel free to contact us at any time if you need:

  • Get a copy of your personal information - email us and we'll send you what data we have about you
  • Correct your personal information - You can correct your personal information by logging in to your account (if you signed up), or email us what information we are wrong and we will ensure their change,
  • Erase your personal information - If you don't want your personal information to be processed further, contact us and we'll take care of it.
  • Restrict processing of your personal information - If you're requesting restrictions on the processing of your personal information, let us know and we'll take care of it.
  • Revoke your consent to the processing of your personal information - If you would like to revoke your consent to the processing of your personal information, please let us know . </ li >
  • dispute the processing of your personal information. In the case of the processing of personal data for the purposes of direct marketing, the objection also applies to profiling. If you would like to exercise this right, please contact us .
  • File a complaint - Our supervisory authority is the Privacy Office you can contact him at any time with your problem (however, we believe that this will not be necessary and that we will resolve all your complaints to your satisfaction together)

Profiling and automated processing

We do not use the profiling or automated processing of your personal information on our sites or in our campaigns.

Legislative references

We always comply with the applicable legislation, the full text of which can be found at the following links: