They are tech-savvy, open-minded, and socially responsible. That will have a certain impact on three industries in particular. So who can expect trouble? An article on the business2community.com website has some ideas.
Although Facebook is not a whole industry in itself, we should mention it anyway. Teens today don’t really like Facebook. Its popularity has been declining among teenagers for some time. Other social media platforms are higher on their list. To a certain extent, it's also because their parents have infiltrated it.
Generation Z seems to prefer Snapchat and Instagram. In 2017, Facebook lost almost 3 million users under 25 in the US. The younger generation also values its privacy. Older millennials are the majority users of Facebook, but younger people choose otherwise.
Print media
Generation Z is not going to save this declining industry. These young people grew up using e-readers and smartphones, and they aren’t nostalgic about reading on paper. They're happy with news delivered on platforms such as Reddit, YouTube or Instagram.
Cable television
Generation Z doesn’t watch cable television. Numbers are falling. The young generation prefers streaming services like Netflix. When young people talk about watching television, they often mean that they watch online stream.
How about their motives to watch shows? They want to have something to talk about with friends, they want to impress them and look smart. When they decide what to watch, often the main point is whether people on social media are talking about the show or not.
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