Return to the office cannot be enforced through ever stricter rules. Companies must explain why working together in person matters

Repeatedly tightening attendance rules can increase the number of days spent in the office while damaging employees’ relationship with the company. Researchers Natalia Emanuel and Emma Harrington warn that unsuccessful return-to-office efforts often lead to more mandates instead of removing the real obstacles. A more effective approach is to define a clear purpose for being together and preserve flexibility where it does not hinder collaboration.