The global economy is constantly evolving, and companies frequently cite „challenging times“ as a reason for not investing in new solutions. You have likely encountered responses such as: „We can't address this issue right now; our budget doesn't allow it,“ „This isn't our priority at the moment, and we lack the necessary resources,“ or „This is a luxury we can't afford.“ How should you respond to these objections in B2B sales and avoid missing valuable opportunities?
