It is a well known fact that when a client decides on a business offer, not only facts and numbers play a role, but above all emotions and subconscious thinking. Successfully persuading a client and signing a contract are therefore far from being only a matter of the quality of the offered product, but primarily a matter of how you communicate with the client and how you present your product. In this article, we will present several tricks on how to persuade a client and successfully bring your business negotiations to a close.
