Články z oblasti vzdělávání a poradenství

Cyber attacks: what to beware of

If you thought that the cyber criminals behind ransomware attacks always want their pay-off…

Hyper-personalised customer experiences (2/2): Connected customer journey

Here we will elaborate on the concept introduced in the previous article. A hyper-personalised…

Hyper-personalised customer experiences (1/2): Do you have the right mindset?

Even with ever-changing technology, one element remains constant – the customer.

Should everyone be agile? (2/2)

Organisations would like to be efficient and innovative. But can that really be achieved by Agile?…

Something to consider before paying for customer acquisition

After introducing a new platform, you anticipate an inflow of cash. However, it is then crucial to…

Should everyone be agile? (1/2)

Becoming agile usually means implementing a particular set of organisational practices. This…

Collaborative content marketing: 3 ideas

Content can be created in a collaborative way. You can offer case studies, write guest web posts or…

Negotiating over a meal (2/2): Does it add or detract value?

When examining the impact which eating together has on a final deal, it seems that sharing a meal is…

Negotiating over a meal (1/2): The influence of food

Is it a good idea to have a meal when you need to talk business? This is undoubtedly a common…

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