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E-mail marketing can seriously damage the brand

Three out of four people report that if a brand will bombard e-mails, they will soon resent it. This…

Expected marketing trends for 2013

Buying behavior is changing almost as fast as new technologies arise. There is no perspective of a…

Facebook's news feed gets a significant "facelift"

Facebook announced a series of changes that will have a significant impact on social marketing. The…

Why your marketing doesn't work

Not even perfect demographic data can guarantee that your marketing will work. People cannot be…

KFC is testing mobile app for pre-ordering

The UK's KFC is now testing a new application that allows customers to pre-order via their mobile…

When writing, use advice from Kurt Vonnegut

In the introduction to one of his books, Kurt Vonnegut wrote eight tips for creative writing.…

Management of Lego is forced to take an exam on social media

Danish Lego Group requires its senior management to pass an exam about social media. The aim is to…

Google blasts the difference between mobile and desktop advertising

If you buy advertising on Google, you are now going to become a mobile advertiser. Google announced…

PR must change fundamentally if it is to survive the current media storm

In modern communications, there are now three main turbulent forces: search, social and mobile. All…

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