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5 daily tasks (not only) for PR people

PR Daily identified five activities that are typical for a successful day at the office, whether you…

Study: Businesses lose its loyal customers

According to a new British research by Accenture, firms are losing loyal customers faster than…

When and which product becomes viral

Previously unknown product may become a hit overnight. A necessity, without which noone leaves their…

Coca Cola to use neuromarketing to test ads

Many brands have tried neuromarketing, but usually they are reluctant to talk about it. Coca Cola…

Communication challenges of Pope Francis

The College of Cardinals chose a few hours ago as the new pope Cardinal Bergoglio, the Archbishop of…

E-mail marketing can seriously damage the brand

Three out of four people report that if a brand will bombard e-mails, they will soon resent it. This…

Expected marketing trends for 2013

Buying behavior is changing almost as fast as new technologies arise. There is no perspective of a…

Facebook's news feed gets a significant "facelift"

Facebook announced a series of changes that will have a significant impact on social marketing. The…

Why your marketing doesn't work

Not even perfect demographic data can guarantee that your marketing will work. People cannot be…

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