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Tablet users spend online more than smartphone users

According to a study conducted by Adobe titled Adobe Digital Marketing Insights, tablet users spent…

10 rules of modern marketing

Do not target customers with a message they do not want to hear. Studies prove that a) the ad…

Heineken anniversary bottle will be designed by its FB fans

Dutch beer manufacturer will use its Facebook page to select the creative concept of its anniversary…

Find the gold mine: Focus on moms!

Success with moms means successful sales: women make up 85% of buying decisions in…

Digital marketing highlights of 2011

2011 has been a breakthrough year in digital marketing. Marketers tested different methods of using…

Consumer trends in 2012

Marketing Week selected predictions for 2012, which may significantly affect the marketing mix of…

New Year resolution at work: Stay realistic

Everyone has seen long-term objectives at work. Certainly they do make sensse, but do not forget…

IKEA invites Facebook fans to come to their stores

In 2012 IKEA plans to combine online marketing with the actual increase in customers in their…

Lego to target girls with a new product range

Lego will introduce a new range of toys designed specifically for girls. A multi-platform marketing…

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