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Company websites are no longer read only by people. Marketing must explain the offer to customers and AI systems at the same time

B2B customers increasingly receive their first explanation of a problem, market and suppliers…

Companies are deploying AI across customer service, but survey data show costs are not falling and sometimes are rising

A survey of 150 customer-service and IT leaders shows a striking gap between the breadth of AI…

Marketing teams can manage campaigns in natural language, but they must change how they check data and AI results

Part of marketers’ work still consists of moving between screens, building queries and manually…

CRM and sales-engagement tools solve different problems. Poor integration between them, however, creates worse data

CRM should preserve the shared history of customers, opportunities and the revenue outlook. Sales-…

If AI produces interchangeable marketing copy, the problem is often not the tool but an ill-defined brand

Rewriting prompts or switching tools will not help if a company cannot clearly describe the…

AI can prepare a customer success plan in half an hour, but it cannot take over the relationship or complex decisions

Customer success staff often move between technical support, renewals and finding ways to increase…

Customers can vet a salesperson with AI before ever allowing a pitch

Artificial intelligence no longer helps only salespeople with preparation. Customers use it as well,…

Five free AI courses for salespeople

Artificial intelligence is transforming the world, and those who do not know how to use it are…

Tips on how salespeople can use artificial intelligence in sales

Artificial intelligence is transforming the world, and sales are no exception. Salespeople can…

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