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B2B customers no longer need a salesperson to read out specifications. Value begins with diagnosing the real problem

B2B customers come to salespeople better prepared and increasingly find basic information on their…

Customer statements lose value when a company reduces them to keywords without context and consequences

A customer may say they need “better visibility,” but that does not necessarily mean another…

A weak pipeline does not necessarily mean weak sales execution. More low-quality leads can make the problem worse

When the sales pipeline weakens, the first reaction is often pressure for more leads and more…

Marketing and sales cannot align in a single meeting. They need to define together whom they actually want to win

Conflict between marketing and sales often begins before the first contact with a customer.…

CRM and sales-engagement tools solve different problems. Poor integration between them, however, creates worse data

CRM should preserve the shared history of customers, opportunities and the revenue outlook. Sales-…

AI can prepare a customer success plan in half an hour, but it cannot take over the relationship or complex decisions

Customer success staff often move between technical support, renewals and finding ways to increase…

Spreadsheets and Workarounds Show That the Sales Team Has Outgrown Its Current CRM

A simple CRM system may serve a small team for a long time. As the company grows, however, customer…

The Gap Between Top and Average Salespeople Comes from Discovery Quality, Not the CRM System

A sales team can use a common methodology and still produce an unreliable forecast. Formally…

Do you want to improve as a sales team leader? We have 5 tips for you

Leading a sales team has its own specific characteristics compared to managing people in other…

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