The dreaded summer slowdown: How to prevent your sales from dropping during the summer

Summer is just around the corner, bringing with it a common and justified concern among many sales professionals that business simply tends to slow down. People go on vacation and focus on things other than work. Decision-making cycles in companies become longer, and important decisions are often postponed until September. Summer also brings increased household expenses, and consumers are less inclined to spend on new products. So how can you survive the summer slowdown without seeing your sales decline? Here are a few tips to help you manage it.