A manager’s guide: How to attract and retain employees from Generation Z

Members of Generation Z, meaning people born roughly between 1997 and 2012, already make up more than a quarter of the global workforce, and their share of the labor market will continue to grow rapidly. This generation is still often perceived as “the young, new” group of employees and has its specific characteristics. Although every person is an individual and generalizations are difficult, these traits can be statistically identified. In today’s article, we offer managers practical advice on how to attract employees from Generation Z and retain them in the long term.

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Work-life balance

In the past, an ideal balance between personal and professional life often meant simply one additional week of vacation beyond the legal minimum. Today’s employees, however, rightfully demand more. They understand that time is the most valuable resource and do not wish to neglect their families, hobbies, personal development, or other projects for the sake of work. If you want to attract young employees, you must offer genuine flexibility. This may also mean abandoning traditional thinking and introducing alternative forms of employment and collaboration.

Meaningfulness and diversity of work

As INC.com states, employees from Generation Z do not thrive in monotonous work environments. If they remain in such roles, they tend to show minimal engagement and may eventually burn out, stagnate professionally, or leave altogether. People from Generation Z not only seek work that is diverse and meaningful, but they also excel at it. Providing them with such work is therefore in everyone’s best interest.

A new management approach

Members of Generation Z expect their supervisor not to be a despotic micromanager. If their manager dictates tasks too precisely and gives them no room for creativity, initiative, or gradual growth, they can easily become discouraged, lose motivation, and gradually disengage from their work. Managers should therefore lead through trust, openness, and empowerment rather than through rigid control.



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Article source Inc.com - a U.S. magazine and web focused on starting businesses
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