Offer personalized content and localized marketing
Personalized content is much more valuable for your audience. If you manage to prepare content directly for some of your target groups, you will achieve much stronger engagement and audience will be more responsive.
Hyper-personalization will be standard soon, so don’t waste your time creating content that sends messages that are too general to be able to attract someone.
You need to educate your audience and then provide information according to where your customer currently is on the buyer's journey.
Localization is also gaining importance, since people don’t want to get advertisements that don’t apply to them. That's why the usage of localization is going to grow, claims an article on the business2community.com website.
Influencers gain influence
Influencers can make or break products. Although influencer marketing is not appropriate for all categories, it can help quite often. Paying an influencer can be highly efficient especially when you want to tap a new, different audience. When you make a deal with an influencer, you have already a level of trust of the audience – so that’s something you can rely on.
To be able to take advantage of these trends, you need to respond appropriately. Offer live video. It gets more engagement compared to articles, infographics and prerecorded videos. Also be ready to explore the opportunities that the internet of things is going to create for your business and promotions.
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