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News from Uber: layoffs ahead

Recently Uber announced a new round of layoffs. Its numbers of people employed in product and…

Customer experience (2/2): Checklist of ideas

The previous article described what customer experience is actually about and how to jump-start…

Honest auditors under fire: how the audit market penalises them

A recent study by researchers from the University of Arkansas entitled Don’t Make Me Look Bad: How…

Most innovative countries in the world (2/2): Healthcare is the future

The previous article mentioned those countries which have made it into top 10. Now let’s look at the…

Most innovative countries in the world (1/2)

Continuous investment and leadership are the most crucial factors for maintaining innovation. Global…

Innovative leaders: new products are not enough

Let’s take a look at why innovative methods must be applied not only in IT and research departments…

Unexpected product benefits: how best to market them

When you test a new product, you may find it brings unexpected benefits. A famous example of this is…

Are you hiring a PR agency? What to look for (2/2)

The previous article suggested what questions to ask when choosing an appropriate public relations…

Are you hiring a PR agency? What to look for (1/2)

Many businesses simply cannot afford to have an inhouse team consisting of experts in all the roles…

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