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Why is online presenting difficult? (1/2)

Are you intimidated by the idea of having to speak to a large audience? Now imagine that you should…

How to use content marketing the right way

Content creation requires patience, time and dedication. But if you succeed in creating engaging…

News from Uber: layoffs ahead

Recently Uber announced a new round of layoffs. Its numbers of people employed in product and…

Customer experience (2/2): Checklist of ideas

The previous article described what customer experience is actually about and how to jump-start…

Honest auditors under fire: how the audit market penalises them

A recent study by researchers from the University of Arkansas entitled Don’t Make Me Look Bad: How…

Most innovative countries in the world (2/2): Healthcare is the future

The previous article mentioned those countries which have made it into top 10. Now let’s look at the…

Most innovative countries in the world (1/2)

Continuous investment and leadership are the most crucial factors for maintaining innovation. Global…

Innovative leaders: new products are not enough

Let’s take a look at why innovative methods must be applied not only in IT and research departments…

Unexpected product benefits: how best to market them

When you test a new product, you may find it brings unexpected benefits. A famous example of this is…

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