Články z oblasti vzdělávání a poradenství

Analysing company culture using advanced research

Text analysis enabled by machine learning can reveal fresh truths about company culture which had…

What will 2019 mean for digital transformations?

It will be less about automation of inefficient back-office functions and business processes. The…

Is it your dream to replicate the success of Apple?

Ken Kocienda worked at Apple for 15 years. Now the former principal engineer of the company has…

Social media (1/2): Are they hindering diversity?

It is clear that some monopolistic platforms must exist. We just need to make sure that social media…

Digital products: Why internationalisation is not always a smooth ride (2/2)

The previous article described what obstacles some companies with a digital product need to…

Digital products: Why internationalisation is not always a smooth ride (1/2)

Many digital products make it big globally. WhatsApp is based on the idea that a text message can be…

Cyber attacks: what to beware of

If you thought that the cyber criminals behind ransomware attacks always want their pay-off…

Hyper-personalised customer experiences (2/2): Connected customer journey

Here we will elaborate on the concept introduced in the previous article. A hyper-personalised…

Hyper-personalised customer experiences (1/2): Do you have the right mindset?

Even with ever-changing technology, one element remains constant – the customer.

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