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Why startups fail: Marketing is getting it wrong (2/2)

The previous article explained why marketers should become more involved in product development. Now…

Why startups fail: Marketing is getting it wrong (1/2)

Poor application of the obligatory four Ps is often lethal for a startup. Let’s see how things…

Getting agile: digital innovators competing with banks

The strength of the agile approach is that it is iterative and collaborative. It enables the…

Innovations and their origins

Most innovations happen when someone attempts to find a quick fix to a particular problem.…

Gender stereotypes (2/2): Brilliance is not enough

The previous article described how women are no less able at negotiating than men – at least if they…

A more successful app than Uber

Recently, Uber decided to leave the Southeast Asian market. Yet in comparison with Uber's relatively…

How drones and technology are changing logistics

The first thing that comes to one’s mind when drones are mentioned in connection with supply chains…

Digital transformation (2/2): Power change

The previous article described how, in the past, the top-down hierarchical model of organisation was…

Digital transformation (1/2): Collective intelligence

Digital transformation is much more than just a technological revolution. It is also a truly…

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