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Learn practical marketing from Queen Elizabeth II.

London lived in June with Queen Elizabeth II's Diamond Jubilee. Her popularity in modern times is…

Facebook and Twitter: More innovation in advertising

The two most popular social networks, Facebook and Twitter are taking further steps to improve their…

Target according to demographic criteria or personality traits?

A lot of money is spent in advertising for adapting campaigns to various demographic groups. Recent…

HBR: Customers don't want relationships with brands

The trend today is engaging customers in order to build a relationship with them. In a recent…

Pinterest: The third largest social media site

It's only two years old and it has gained real popularity only this year. It is meant to be used as…

Building a social media marketing program

Perhaps all marketing managers already understand that the influence of social media can not be…

Using social media when attending a conference

Before you go to another conference, make sure that in addition to networking opportunities and…

3 marketing lessons of Trader Joe’s

Trader Joe's is an American chain of convenience stores, which is specialized in selected foods and…

What is the ROI of your trade show booth?

Beautiful stands, expensive tickets, glossy brochures. It was a wonderful trade show, but also…

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