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Consumer trends in 2012

Marketing Week selected predictions for 2012, which may significantly affect the marketing mix of…

New Year resolution at work: Stay realistic

Everyone has seen long-term objectives at work. Certainly they do make sensse, but do not forget…

IKEA invites Facebook fans to come to their stores

In 2012 IKEA plans to combine online marketing with the actual increase in customers in their…

Lego to target girls with a new product range

Lego will introduce a new range of toys designed specifically for girls. A multi-platform marketing…

Digital marketing: B2B trends for 2012

Portal eM+C published 7 digital marketing trends which are expected for the year 2012: 1. Online…

Can introverts succeed at a conference?

A conference is a great marketing opportunity. At the time of tight budgets, it is absolutely…

When will marketing respond to demographic changes?

The British weekly magazine Marketing Week provides information about demographic changes that are…

The secret of Facebook success: Faces!

Facebook is extremely successful because it creates a big emotional response. Why is that? That is…

Social media: 3 recommendations for 2012

1. Be relevant Imagine that you pay a fine of CZK 20 each time you send an irrelevant Twitter…

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