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Changes in marketplace lead to changes in sales

Economies are stabilizing after the recession. In the meantime, there were significant changes and…

How to build an online community

If you're starting a new business, an online community can be the cheapest way to spread the word…

Good old-fashioned PR still makes sense

Good news for all PR departments came from Canada. A study conducted by the Canadian Council of…

The future of retail according to Marketing Week

In 2011 the volume of online sales grew by 16% over the previous year. Despite the expected slight…

Tablet users spend online more than smartphone users

According to a study conducted by Adobe titled Adobe Digital Marketing Insights, tablet users spent…

10 rules of modern marketing

Do not target customers with a message they do not want to hear. Studies prove that a) the ad…

Heineken anniversary bottle will be designed by its FB fans

Dutch beer manufacturer will use its Facebook page to select the creative concept of its anniversary…

Find the gold mine: Focus on moms!

Success with moms means successful sales: women make up 85% of buying decisions in…

Digital marketing highlights of 2011

2011 has been a breakthrough year in digital marketing. Marketers tested different methods of using…

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