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Generic marketing superlatives increase distrust. A precise fact sells better than the word “premium”

Words such as sustainable, clean, revolutionary or AI-powered are intended to persuade customers,…

Customer statements lose value when a company reduces them to keywords without context and consequences

A customer may say they need “better visibility,” but that does not necessarily mean another…

For complex services, human help can increase conversion even among customers who prefer to research on their own first

Digital self-service lets customers check price, availability and options without sales pressure. In…

A customer move is a strong buying signal, but brands often notice it only after the customer leaves

Moving home forces households to reconsider internet service, insurance, retailers and other…

3 trends in customer care this year

According to the NICE inContact Customer Experience (CX) Transformation Benchmark study, companies…

Prepare an acquisition strategy for 2021

Uncertainty reigns everywhere this year. Even organizations that are still strong and successful…

What does neuroscience have to do with marketing strategy?

When you try to understand consumers, sometimes you feel like you need a crystal ball. They say they…

Creativity and customer experience - the key to customer reintegration after the pandemic?

New UK research suggests that the time has come to change our view of the role and value of…

Survey: Three Challenges in Coaching

Sales coaching is a very good foundation that sales managers can give their salespeople to improve…

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