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Empathy in marketing teams is rising, efficiency is dropping, UK study says

Empathy is growing as team members become closer each other during the coronavirus crisis. On the…

Fine-tune your mobile communication strategy

If you want to have a customer-centric company, you must engage in talking with and listening to…

Make your B2B database grow

You need data in your database to be able to connect with the people who can benefit from your…

Invite your customers to an innovation contest

Dont offer fixed awards to the winner, but split one big award into several smaller ones instead.…

Sell what makes your company unique

How to be different from your competition? How to make customers believe that your product is unique…

Make your PR campaign successful

Hiring a PR agency does not automatically guarantee success. The world of PR has changed a lot…

4 steps to building a strong brand

Building a strong brand is the basis for business success. To accomplish this, you need to clearly…

Dangers of using big data

The increasingly used term "big data" refers to such a large collection of data that the volume is …

10 steps to a great product

Investing big money in marketing and expecting it to sell your product is quite naive. In most…

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