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B2B customers no longer need a salesperson to read out specifications. Value begins with diagnosing the real problem

B2B customers come to salespeople better prepared and increasingly find basic information on their…

Customer statements lose value when a company reduces them to keywords without context and consequences

A customer may say they need “better visibility,” but that does not necessarily mean another…

A marketing lead is not yet a sales opportunity. Weak qualification forces salespeople to waste time on the wrong people

Marketing and sales can evaluate the same lead very differently. Marketing interest does not yet…

In complex B2B sales, more than contacts get lost. The greatest damage comes from context scattered across people

A long sales opportunity can last for months and involve several salespeople and other specialists.…

In complex B2B sales, tracking the opportunity is not enough. You need to know how the customer actually makes decisions

Meetings, presentations, a new contact, or a submitted proposal can create the impression that a…

AI-enabled buyers may know your competitors and prices before the first call. Salespeople must add what research could not reveal

Some customers enter a sales conversation with AI-generated comparisons of products, prices, and…

Customers can vet a salesperson with AI before ever allowing a pitch

Artificial intelligence no longer helps only salespeople with preparation. Customers use it as well,…

How to overcome natural nervousness before a sales meeting

Feeling a certain degree of nervousness before a business meeting or sales call is perfectly normal.…

Four tips to overcome stress and nervousness before a sales meeting

Both novice and experienced sales professionals sometimes feel nervous, usually before an important…

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