Your query "Prodejn" has returned 161 articles.
Mindset is the basis of any success. You need to get your supportive belief system right so as to be able to rely on it when required. Therefore you should examine these three powerful mindset…
When you test a new product, you may find it brings unexpected benefits. A famous example of this is Viagra, which was originally developed for treatment of cardiovascular problems. During human…
Many businesses simply cannot afford to have an inhouse team consisting of experts in all the roles that are needed for successful marketing and PR in digital space. Therefore agencies are not dead;…
Competition can make our lives tough. It may be advantageous for consumers but it can cause entrepreneurs a lot of stress. In order to survive in the sometimes bitter rivalry you need constantly to be…
What kind of people are essential as startup hires? Many founders are where they are because of their sales skills, others thanks to their knowledge of the product. But there will soon come a time…
When talking about value creation, you need to focus on what has direct impact. Managers should be more aware of the primary source of value creation. Don’t let them focus on secondary, less reliable…
In order to generate leads online, you need a lead magnet. This is very often a piece of content that visitors receive if they provide an e-mail address (usually they will be sent e-books or case…
As mentioned in the previous article, consumers today are better informed about products and producers have easier access to the market. Businesses active on the B2B market may try to regain their…
Maybe it is time to rethink B2B value propositions. After all, digitisation is changing everything, so why should the B2B market continue unaffected?
Most people today order some things online. Whether it be food, electronics, clothing, furniture or services, the decision to order online is always taken partly on the basis of previous buyers'…
The previous article described how tracking customers can be done both online and in-store. Now let’s look at some more examples of how online and offline can be bridged.
Personalised customer experience represents the future. Retailers must know how to blend physical and online channels.
The previous article described how digitalisation will significantly affect the customer journey in the luxury market. From chatbots to augmented reality, technology will help to make every experience…
Are you interested in online sales of luxury items? Then you should know what the current trends are in this sphere.
Not only human resources managers worry about people leaving the company: all those involved in management and functional leadership may experience considerable stress if their teams start shrinking.
