Insights for more informed decisions: Tools McKinsey uses (2/2)
7.5.2019
The previous article described a tool that enables companies to understand their own organisational structure, which may not always be transparent.
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The previous article described a tool that enables companies to understand their own organisational structure, which may not always be transparent.
Are traditional brick-and-mortar stores doomed with the growth of e-commerce? The advantages for customers are clear: online shops are always available and e-commerce businesses deliver purchases to…
Every founder and entrepreneur dreams of building a successful business. Entrepreneurial success, however, is maybe glorified too much.
It will be less about automation of inefficient back-office functions and business processes. The emphasis will shift to more technologically innovative organisations with disruptive potential.
Those who started their careers in sales have usually learned something that will help a great deal in their future career.
Here we will elaborate on the concept introduced in the previous article. A hyper-personalised customer experience can be demonstrated using the example of a grocery store.
Content can be created in a collaborative way. You can offer case studies, write guest web posts or reach out to industry experts.
The previous article explained that neither sales nor service teams can provide objective insights into your customers. Now we will see how the department which usually takes care of the Voice of the…
Voice of the Customer (VoC) programs drive more sales for companies. They reduce service escalations and provide clients with a better user experience.
Imagine the following situation: You have a great product. You know your business can become a success. All you need is to bridge the gap between your company’s product and your target customers.
The previous article described how planning used to be the foundation of any strategy. In the past, we could rely on analytical processes that made it possible to form a strategy. That is why managers…
Selling is a crucial skill in your personal and professional life. But what exactly is it that makes the ability to sell so vital?
Especially when you are just starting a business, you will probably want to keep expenses as low as possible. However, you cannot do everything yourself: that way you would only be wasting time. Do…
Matchmaking companies (typically in the online dating industry) charge customers a regular monthly fee. That may lead to a reluctance to innovate since technological progress is often less lucrative.
At some point, your current business idea will either work or it won't. If it is not working, you need to accept that fact and move on. Otherwise, you will just continue to waste both time and money.